Our staff is large enough to manage major projects, yet small enough for tight teamwork. The senior staff offers exceptional hands-on experience and a desire to get the job done right. TransAction has a core team of well-trained, dedicated employees who are willing to go the extra mile to see that programs are unique and suited for the specific client needs. As an entrepreneurial company that has been given office space, telephone lines and other amenities by our client companies in a full sense of trust and partnership, we see our ability to generate positive relationships with major employers as one of our key skills.

Principals

Cindy Frené, President. Cindy founded TransAction Associates in 1990 and has extensive hands-on experience in developing and managing a primary business and affiliates, products (including a patented lottery game), and staff. She has extensive experience in organizing large-scale employee surveys, on-site commuter programs and establishing seven Transportation Management Associations (TMAs). Cindy was responsible for developing the model and implementation plan for the national award-winning Massachusetts Access to Jobs initiative, writing legislative reports, developing the marketing materials to support the initiative, and establishing a statewide Emergency Ride Home program. She currently serves as the Principal-in-Charge for the Federal Transit Administration's National Rural Transit Assistance Program (RTAP).  

With her knowledge of the transportation field specializing in public/private partnerships, access and mobility analysis, parking and commuter services, grant management, and TMA program administration, she brings to the company her entrepreneurial skills in conceptualization, implementation and management. She has been a presenter at numerous regional and national conferences including the Association for Commuter Transportation (ACT), the Federal Transit Administration, Community Transportation of America, and the American Planning Association. Cindy is currently a longstanding member of National Association of Women Business Owners (NAWBO). 

Vice President

Rob Tassinari, Vice President. Rob first joined TransAction in 1998 as the project manager for the Access to Jobs initiative and promoted to Vice President and co-owner in 2002. Rob was responsible for the oversight of the day-to-day activities of 14 Transportation Coordinators who provided transportation services to transitioning welfare recipients in 13 Regional Transit Authority and MBTA regions; training of the TCs; fiscal oversight of a $5 million budget and reporting; marketing and outreach; and, coordination with other Welfare to Work efforts in the state.  Rob is currently responsible for the data collection and report preparation for the firm's Rideshare Regulation and City of Cambridge PTDM reports.  He is also the Senior Technical Advisor to the FTA National RTAP and oversees the statewide Transportation Program for Homeless Families for the Commonwealth’s Department of Transitional Assistance..

 Prior to joining TransAction Associates, Rob served as the Director of the Logan Airport Transportation Management Association where he was responsible for the human, fiscal, and other resources in the implementation and operation of this private non-profit 501(c)(4) corporation. Rob has nearly 20 years of experience in management of private shuttle bus services and implementation of transportation system management programs as well. Rob holds an Associates Degree in Civil Engineering, a Bachelor of Science in Environmental Design, and a Masters Degree in Community Planning.