Search Engine Optimization (SEO)
Take care of your meta tags, especially the page title and description. Be sure to do this on every page you create. Include your most important keywords, but limit your titles to 65 characters including spaces. Write unique page descriptions for all your pages. And remember, design and build your website primarily for people and not for search engines. As long as you strive to serve your visitors well, search engines will follow.
Follow these steps to optimize your site, then do the same for each individual page on your website as well.