Search engine optimization, better known as SEO is an extremely competitive and important marketing tactic that requires an up to date understanding of the current search formulas used by major search engines. SEO rank and listing is based on a couple of factors: original content that contains pertinent keywords, and link popularity - the number of relevant incoming links to a website. Other factors are the navigation structure of the site, the way content is displayed/coded, underlying code (programming), and how a site appears to the search engines.
Having your website properly optimized is just as important as having a good design or well programmed functionality. A website is often the first impression a potential customer will have of an organization. This important tool must first be found by customers who are looking for it. The best way to have that happen is to have the website design display prominently on top of search engines for your related keywords.
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Devobal SEO tactics and process is tested and proven through our many successful campaigns run for our clients. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.
All of Devobal websites are developed in a search engine friendly manner. This does not guarantee a great ranking, but does ensure that your site will be found and indexed by major search engines.
SEO strategy development: Devobal defines a custom needs assessment and strategy for long term search engine marketing success.
- Software recommendations: The search marketing industry is filled with hundreds, if not thousands, of software solutions to help track, analyze and improve your rankings. Devobal finds/uses the best tools for your strategy, internal resources, environment, and budget.
- On-Page Optimization: An in-depth analysis of your site’s on-page optimization where we locate immediate areas for improvement. Below on-page activities are performed on your website:
- Website Review
- Review & Assessment of targeted keywords
- Keywords to be optimized
- Initial Website Analysis Report
- Optimization of Titles & Meta-tags
- Optimization of HTML source code
- Alt tag & Hyperlink Optimization
- W3C Validation for Homepage
- Keyword Position Check for the website in Google, Yahoo, Bing, other if required
- Creation of New Search Engine Optimized pages
- Google Sitemap Creation (XML)
- Google Analytics Account Creation
- Google Webmaster Account Creation
- Yahoo Sitemap Creation (XML)
- Robot.txt Creation
Link Building: Devobal search engine optimization professionals will generate natural and high quality links through our link building efforts. Devobal does not put our link building efforts on auto-pilot. Instead, we carefully craft pitches, content, and submissions with your brand and long-term success in mind. We will manually submit your website to search engine friendly directories to bring the quality of the site up to our standards for link building.
Local Search Optimization: Devobal helps with GEO Targeting to optimize your site to rank well in local search engines, and language specific search engines. We submit your website to local search engines and directories like Google Maps, Yahoo Maps, local.com, CitySearch.com etc., while putting your web site a step above all of your competitors to appear to be more reputable and reliable.
Social Media Optimization / Networking: Devobal Social Media Marketing services are to put your company in a position to tap into the two-way conversation naturally happening between you and your customers.